What if HEALTH EFFECTS OF SMOKING BECAME TREATABLE? WHAT IF THE PARISIENNE FACTORY IN BONCOURT–AFTER ITS CLOSURE IN 2023–IS REOPENED BY THE SWISS GOVERNMENT IN 2073, RENAMED AFTER AN INFLUENTIAL HEALTH MINISTER OF THE PAST TO PRODUCE AND DISTRIBUTE HEAVY SUBSIDIZED CIGARETTES ALL OVER SWITZERLAND, TO PUSH DOMESTIC TOBACCO PRODUCTION TO CREATE JOBS AND NO FURTHER SUPPORT FOREIGN CHILD LABOR IN PRODUCTION COUNTRIES WHERE UNSAVE HARVESTING METHODS ARE STILL CAUSING NICOTINE POISONING?
What if AFTER A 50 YEAR PERIOD OF PROHIBITING CIGARETTES GLOBALLY–FOLLOWING NEW ZEALANDS 2022 LEGISLATION TO BAN TOBACCO–A COMPLETELY NEW APPROACH TO KEEPING YOUNG PEOPLE FROM SMOKING EMERGES?
WHAT IF A NEW PACKAGE DESIGN–INCLUDING A GUIDED SMOKING MEDITATION–TRIES TO MAKE SMOKING LOOK AS LEGAL, COOL AND HEALTHY AS POSSIBLE, TO FINALLY KEEP TEENAGERS FROM DOING IT?
What if 20 YEARS FROM NOW SWITZERLAND VOTES ON THE TOPIC OF EITHER GETTING RID OF ANY WARNINGS ON PACKAGING OR FINDING A UNIVERSAL WAY TO LABEL ALL PRODUCTS WITH THEIR SPECIFIC RISKS LIKE DISEASES THEY CAN CAUSE, ENVIRONMENTS THEY CAN HARM OR ABUSIVE BEHAVIORS THEY CAN AMPLIFY? WHAT IF THIS CAMPAIGN IS FINANCED BY TOBACCO FIRMS PUSHING A NARRATIVE OF INDIVIDUAL RESPONSIBILITY AND FREEDOM OF CHOICE IN AN ATTEMPT TO OVERTURN ANTI-SMOKING LAWS AND TO MAXIMIZE PROFITS?
Ok, But What is this all About?
